Written by Little Learners is a fast-growing educational preschool franchise. Beginning as a single outlet in November 2015, the brand has since expanded to 35 franchise locations in the UK and 6 in Australia.
“The Mango team is always around and willing to help and we couldn't be happier that we are customers. We would recommend them to anyone looking for this software.”
—Charlotte Saunders, Little Learners
Charlotte Saunders, brand support and franchise recruitment manager at Little Learners, reached out to Mango looking for territory mapping software to assist in the company’s franchise expansion plans. Due to continued growth across their core markets, keeping track of existing franchise locations while simultaneously driving growth was becoming a challenge.
In addition to quickly building and editing territories, Charlotte wanted to meet the brand's unique market and demographic requirements to give every franchisee the best chance of success in their chosen market.
The Problem Mango Solved
Mango's professional services team worked closely with Little Learners to ensure their account was set up according to their unique requirements. The team began by importing a series of demographic and socioeconomic datasets specifically for the brand’s target market - everything from age bands to average earnings.
Little Learners’ existing territories were then mapped while tooling was prepared to enable location analysis for ongoing site selection - ensuring each territory had the highest chance of long-term success.
During the franchise sales process, Mango's intuitive web-based design enables Little Learners to present each territory to prospective buyers, either in-person or by sharing a web link. Buyers can then quickly summarize each territory's demographic and socioeconomic profile to fully grasp the business opportunity on offer.
Video tutorials were also prepared for ongoing training on summarizing location data, performing data-driven analytics, searching for existing franchise locations, editing territory sizes and statuses, plus more.
Results
Mango’s easy-to-use platform enabled Little Learners to create and visualize custom franchise territories based on location data specific to their target market.
We achieved this by ensuring the brand's territories met all market and business requirements to offer a compelling business case to potential franchisees and the best chance of long-term success.
We’ve thoroughly enjoyed working alongside Little Learners and look forward to supporting them in their growth trajectory over the long term!
If you're a franchise brand and want to benefit from the leading territory mapping and franchise sales software, get in touch with our experienced team for a no-strings demo. We can help you upload your existing territories or create them from scratch using the latest and most high-value data, much of it for free.
