Written by Inspire Brands Asia holds the master franchise license in Asia for the Franchise 500 fitness brand, Anytime Fitness. Hailing back to a single franchise outlet opened in Australia in 2010, Inspire Brands Asia now owns, operates and manages more than 30% of the gym chain’s outlets in Asia and is active across nine countries.
“Mango is a great tool to fast track the growth of your business. Great support from Paul and the team, would highly recommend.”
—Raheem Hamilton, Inspire Brands Asia
In 2021, Inspire Brands Asia was looking for a territory mapping solution to help with their franchise development plans for the world-famous fitness brand, Anytime Fitness.
Raheem Hamilton, Executive Vice President - Development, got in touch with Mango outlining the need for a mapping software that was customisable and able to map territories while helping to select new locations and drive growth across nine markets throughout Asia - all with their own unique demographics and nuances.
Raheem also needed the territory mapping provider to be able to collaborate with an external consulting agency to visualize a range of location datasets based on the brand’s business needs.
The Problem Mango Solved
Mango’s professional services team helped set up their account by importing their existing franchise locations and preloading with population data. The services team also prepared tooling plus a workflow for building territories and performing location-based business intelligence to get a deep understanding of every territory’s opportunity and local market.
With the account set-up, the team also prepared a series of video tutorials that Anytime Fitness could use when wanting to add new locations, change territory status, summarize location metrics, plus much more.
Along with mapping the brand’s existing territories and enabling Anytime Fitness to access relevant location data, Mango’s unique web-based design has enabled the Anytime Fitness team to engage prospective buyers by presenting the business opportunity for each new outlet and territory. This is a use case now proven across thousands of franchise territory sales for hundreds of brands all across the globe, with prospects able to access the data they need to make an informed decision.
Results
Mango delivered a full territory mapping solution for Anytime Fitness to help visualize their outlet locations and territories as well as power their growth across nine markets in Asia. All of the most vital business data was supplied from an external supplier to provide actionable insights for the team and ensure every territory was of the correct size and could be supported by an appropriate local market.
If you're a franchise brand and want to benefit from the leading territory mapping and franchise sales software, get in touch with our experienced team for a no-strings demo. We can help you upload your existing territories or create them from scratch using the latest and most high-value data, much of it for free.
