Written by The Local Guys is a family-owned franchise group with a selection of service-based franchise concepts - from Test and Tag to Pest Control. Founded with a passion for delivering the ultimate level of customer service by husband-and-wife team Jarrad and Stacey Goulding, the Local Guys Group has grown to offer franchise opportunities across every state in Australia.
“I found Mango to be the best option for us. I like how user-friendly it is. Also, the ability for my regional franchise partners & potential franchise candidates to log in is very helpful also. All in all, I'm very happy with the software!”
—Jarrad Goulding, The Local Guys
After experiencing a sustained period of growth, Jarrad contacted Mango looking for easy-to-use territory mapping software. Jarrad wanted to visualize the group’s existing franchise territories and to make selecting and defining new locations more data-driven.
Jarrad also wanted to allow multiple users to access the web map so potential franchisees could assess the business opportunity for each territory during the sales process.
The Problem Mango Solved
As well as offering software, Mango can provide territory mapping assistance from start to finish. Mango’s pro services team began by setting up all relevant accounts and uploading The Local Guys’ existing franchise locations. Next, they imported tailored population and socioeconomic data required for business intelligence and increasing territory sales.
To ensure this data was relevant and informative, the team first carried out a detailed location-based evaluation to thoroughly understand the opportunity across each territory as well as the nuances of the local market.
After account setup was complete, the team also prepared a series of video tutorials for The Local Guys on how to add new locations, change territory status, adjust territory size, and summarize location data on their map.
In addition to mapping and visualizing existing territories, the Local Guys could access important market data for business growth and selecting new franchise locations - everything from a territory’s average income to a detailed demographic breakdown. End users, such as franchise partners or prospects, were also enabled to gather market insights and make data-driven purchasing decisions.
Results
Mango provided a complete territory mapping solution for the Local Guys, from start to finish, software to service. Mango's software helped visualize The Local Guys existing locations and franchise opportunities across Australia. The Mango team analyzed socioeconomic and demographic data to ensure each territory met the requirements to work and be profitable, with all new territories placed in appropriate local markets sized for the best chance of success.
Finally, potential franchisees are now able to navigate the territory map themselves, using built-in insights and data to make an informed choice about each territory’s viability and opportunity.
Mango looks forward to supporting The Local Guys in their ongoing success and helping them with every aspect of their territory mapping and location needs.
If you're a franchise brand and want to benefit from the leading territory mapping and franchise sales software, get in touch with our experienced team for a no-strings demo. We can help you upload your existing territories or create them from scratch using the latest and most high-value data, much of it for free.
