Written by Mango is used by a swathe of consultants and companies that work with GIS and spatial data, enabling them to quickly and effectively share interactive web maps with clients. One of them is Business Geographics, based in Australia, who has been working with Mango since 2014.
Business Geographics helps businesses unlock the strategic value of geographic information to improve business processes, acquire customers, manage growth and make more informed decisions.
Business Geographics specialises in childcare and education as well as the property, franchising, not-for-profit and welfare sectors. They build custom interactive maps in Mango for subscribers to view their own business data (such as stores, customers and sales territories) and a host of third-party demographic data via an easy-to-use online map.
Services offered using Mango:
- Demographic Reports
- Market Analysis
- Customer Database Mapping
- Demographic Profiling & Segmentation
- Targeted Geo-Marketing
- Territory Mapping
- Location Strategies
- Custom Mapping & Data Supply
Business Geographics uses Mango as an interactive presentation tool for spatial data. They’ve also whitelabelled Mango and used the platform to create their own subscription service, a source of revenue from their proprietary datasets.
Phil Henry, the managing director, had this to say about his experience with Mango.
“Mango has enabled Business Geographics to develop innovative mapping products and services for our clients.”
It’s helped us turn some of our services into subscription-based products and develop self-service data and analysis tools for out clients. The Mango platform lends significant diversity and credibility to our offering.
This includes:
- The development and management of online maps for our clients (for non-GIS savvy clients)
- The commercialisation of proprietary datasets via a subscription model
- The development of informative maps for a wider audience to increase our brand exposure
The client wins
Our clients love the maps we build for them using the Mango platform.
They especially love the ease-of-use and intuitive interface. Because we can build and deploy a complex map quickly they can get the answers they need fast. The information they need is always available when they need it – including on mobile.
Rapid & reliable deployments
It’s ease of use, reliability and performance, scalability, affordability and functionality. Mango is the quickest way to share spatial insights with non-GIS users. It has enabled our business to develop web-mapping capabilities without the headaches associated with developing, hosting and supporting our own system.
As a long-time user of Mango I’ve also been impressed by the ongoing development and continual improvements added to the platform.
Responsive and proactive
The team at Mango have always been helpful and responsive. Any problems we have experienced (which are rare) have been swiftly dealt with. It’s clear that the team at Mango care about their product and their customers experiences.
They always bend over backwards to make sure the issues are resolved quickly.
Mango works for us
We spent many years looking and waiting for a solution like Mango to help grow our business. Most of our clients are non-technical and have limited experience with GIS, and Mango is the perfect introduction to GIS for them. I would recommend considering Mango as an affordable solution for delivering web-based maps quickly.
I like the analogy that Mango use, “sometimes it’s better to use a scalpel than a swiss army knife”. Mango delivers all the functionality that we and our clients need.
A partnership into the future
I would like to congratulate Chris and the rest of the team at Mango for their excellent product and look forward to seeing where they take Mango in the future.
— Phil Henry, Business Geographics
