Franchise territory planning & analysis

This is an example planning map made using Mango. The map utilizes Mango's proximity analysis or buffer-zone feature, one of many features that Mango supports to help you get deeper insights into your data.

The map shows how you can perform in-depth location research to help plan out new franchise locations, making it a great internal planning tool. Best of all, it's 256-bit encrypted and can be password protected, ensuring your plans remain private. Here's a run through of what you can see on the map.

Competitor analysis

For this example map, we have plotted out the franchise locations of a fictional competitor to offer useful insights into a territory's suitability and potential.

Imagine, for instance, that you're responsible for planning new territories and locations for a franchise business. You're going to need to examine a variety of data to make a wise choice, including socioeconomic data, location data and population data. The example to the left is examining competitor location data, or proximity analysis to give it a more scientific name.

Proximity analysis

The pink dots on the map represent one location of a competitor franchise brand. Around the pink dots you'll see a blue area, which is a buffer zone set to 2km. We set the buffer zone to see the franchise brand's sphere of influence or target market.

If you click on either the blue sphere or the pink dot a box will pop up in the bottom-left corner. For the pink dot, the box will contain the name, address, postcode and suburb. When you press on the blue sphere, you'll see the same but with the buffer zone measurement added.

As you can see, this map not only shows the spheres of influence, it also shows you the areas that are ripe for opportunity due to being less competitive. You can also take this a step further by comparing this map with our other example map, which includes socioeconomic and population data, so you get a true picture of a territory's potential.

Choosing a location

If you zoom in on one of the blue spheres, you'll see that it becomes more and more transparent. That's because we changed the opacity to 50% so you can see the streets underneath and know which area it is.

The opacity and coloring also means the circles act as a heat map to show you which areas are competitive and which areas have the best opportunity. When spheres are stacked on top of one another, the coloring becomes darker.

Take a look at map now and check for areas that are darker in color. You should see that just south of Sydney Harbour, there is a cluster of locations that result in a darker color and represent a higher density of competitors.

The darker blue color instantly highlights the most fiercely contested territories. Once you compare this with other data, you can make a scientific decision about the best place to set up a new franchise. This is the same both internally and for external franchisees that are looking to become a partner.

Learn more about franchise territory management with Mango.